The San Diego sunshine, crisp ocean breeze and melting ice-cream cones on the pier have my Summer vibes in full effect. One thing about the summer here in beautiful San Diego is star studded, costume clad cesspool of fun and awesomeness we call Comic-Con. For those of you that followed my early work, you know the geek in me can’t resist the opportunity to paint some of my favorite heroes. Batman, Joker, Star Wars etc. This year I’m excited to drop some new comic-con 2017 themed original artworks from Deadpool to cat woman (in honor of all the strong ladies out there of course!!)
Why Deadpool, you ask? Lets just say uh….we can relate haha. Original works of art are available for sale on my store here. Just a final tidbit, remember to do something creative today. Inspire yourself even just just the slightest bit every day and watch how quickly it snowballs into a more passionate, creative you 🙂
Now here’s the kicker: It’s going to take time and effort.
I know what you’re thinking “Oh great, now she’s going to just say that tired old spiel of ‘work hard and you’ll make money’,” But surprise!! It’s not just that for once. How amazing, right?! I’m actually going to explain some of the key goals and what you can do to achieve them. Alright, let’s get onto what your here for, the good stuff, that is.
1: Money Doesn’t Come Quickly
If there is one thing that’s certain, it’s that making money as an artist can be tough. I mean we’ve all heard the age old adage of the starving artist right? It could take a few months to get your first sale, maybe even a few years and you’ll probably find yourself wanting to torch anything art-related after a point. Don’t give up there though, because when you get that first payment for your work you’ll have that sweet, sweeet moment when you finally get to say “worth it”. (Just… uh… don’t spend it all on coffee within a week… I di- my friend did that).
2: You Have to Network and Market Your art
This is how you can go about the actual process of trying to make money; about 90% of your first sales are probably going to come from referrals by friends, family, or other connections. So get yourself out there; start telling people about what you do and make sure that as many people as possible know that you’re an artist that’s looking to sell their work or do commissions. Carry pictures of your work in your phone and set up social media accounts, websites, etc.; basically any places where people can find you and see your work. Art is subjective and we as artists tend to view our own work more harshly than a perspective buyer would so keep your head up and keep trying.
3. Art is basically a business
Shhh…Here’s the secret. (Saaayyyy whatttt…. its not about the art?) Well yeah…and no. Of course some talent will have to work its way onto your canvas but I’ve seen artists generate a good amount of money selling work that consists of scribbles or magazine clippings taped together. How? They have their business model down better than the average hobbyist artist; Now, if you’ve ever started a business you know its an insane amount of work, and that’s no different for marketing yourself as an artist. People don’t just swoon to you in droves, no matter how good you are skill wise. I’ll touch more on this aspect later but if you want to start learning more about the business side of art; pick up a few business books, podcasts, videos, or whatever it is you can squeeze in the time for (and don’t forget to hit that follow button for my updates, because I’ll have posts on this coming very soon).
4. Get yourself out there
The only way to sell art is to let go of your preconceived notions about your own work and get it out there. Vend at local fairs or try popping up a small table on the sidewalk (just check with local laws first). Try contacting gallery owners, cafes, restaurants, interior designers and pretty much anyone else you can think of who might need something art related; this will get you a good amount of exposure and immediately place you above all the other artists that don’t do this. I actually started in a small, off the beaten path cafe and ended up generating quite a bit of sales with pieces ranging from 80$ – 300$; so don’t overthink it, just get in where you fit and keep moving up from there.
5. Public Murals
Public Murals generate a huge range of viewers to your art. If they like it and you make it easy for them to find you, they will find you. Collectors are hunters; they like to acquire things that not everyone has. They are trend setters, trail blazers and have a taste for uniquity; if you put yourself in their path and they love what they see, they won’t hesitate to support an artist and scoop up a sweet piece of original art to hang on their walls.
6. Establish Value
The more your original art begins to make its way into homes and businesses, the
more valuable your work becomes. Constantly re-assess your “value” and try to keep logs of everyone that buys your work. This isn’t always possible, especially if third parties are selling your work but always make yourself
available to your buyers. There is nothing better than receiving a photo of your work proudly hung in their house, or a short text about how happy your art piece made someone; those moments mean more than the money (to me, at least) because they’re when I get to remember why I started: For the passion and love of the craft. Although money is necessary and definitely nice to have, remember that it really isn’t everything and what is really important is that you LOVE what you do.
Stay tuned for my next article: Making Art a Business
Grab a pencil or paintbrush and let it fly across your canvas of choice, seems simple enough right?! For some its that easy but for most of us, developing a signature artistic style takes years and years of practice. Here are some tips to get you going towards jamming to your own beat
KNOW YOURSELF: This is by far the Hardest in my opinion because life is ever changing. We as humans are always evolving, from our style to our knowledge of life in general. I’m not saying you have to 100 percent know yourself, but take a step back and look at who you are as a whole. look at old picture if you need to remember where you come from, think about what makes you tick, what your interests are and what do you tend to find yourself doing on a day to day basis. Knowing this will help you develop a sense of style that is tailored to you and will help that pencil or paintbrush sweep across your canvas effortlessly.
Look at art from past and present. What is it that draws you in about them? Is it the way the paint swirls together, the perfect lifelike flesh tones, or the simplicity? Figure out what you like and begin to slowly implement that into your works. All artists have been influenced by their surroundings, whether it be other artists, their surroundings, or people that inspire them. Use what you like by dissecting this visual information for a while. Look at the brush strokes, paint colors, paint consistency, etc. Just really look at it. You’ll be surprised how much you will learn and how the information your brain has registered will play out in your future works.
Keep it original. Its OK to learn techniques from other artists work but the whole point of being an artist is having a style that is unique to you. You are the artist and without you, well the art just wouldn’t exist. Give your piece life, emotion and complexity but do it with a technique that is natural to you and you alone. There is no wrong way to do art and that is what makes it so special.
Do what comes naturally. That eye isn’t perfect? Your cat looks like a unicorn? It really doesn’t matter. If you paint from the heart someone out there will love it even if you may not. Its just about connecting the right collector to the right artist.
Questions? Comments? I would love to hear them! Please subscribe for future updates as well as instructional videos.